THE ONES WHO DO POP-UP
OTB teamed up with VThru to release their 3rd merch drop inspired by the Steve Jobs “Think Different” Campaign.
We named it “The Ones Who Do”- emphasizing that it is often the outcasts who change the world. It is the ones who are called “crazy” who we see as geniuses.
The event was held in a secret Ahmadi Warehouse where there was music, food, coffee, art activities, and access to the exclusive merch drop.
The event ended with the screening of a video that featured many of the people who modeled the collection.
