Peugeot Allure campaign

Objective: Re-introduce the Peugeot brand under the promise of “The Power of Allure”

What is Allure?

Allure is the rich heritage, Allure is the killer looks, Allure is the emotion it evokes, Allure is in distinction.

We will convert that into different messages highlighting the different attributes of a Peugeot that define Allure.